ABOUT US
MESSAGE
Joy and Aesthetic Pleasure to Your Lifestyle
Marking its 45th anniversary in 2024, our company has changed its name to miratap as of October 1, 2024, to better represent our determination to constantly embrace challenges in the global market, based on our philosophy. sanwacompany was established in 1979 as an importer and distributor of building materials. In 2000, the company pivoted to online sales and has continued to strive for market transparency and price fairness. To promote our “One Price” business model to be the norm more than ever, our company itself must become more visible and well known. There are many names similar to our long-standing name, sanwacompany. This makes it impossible to obtain trademarks overseas, and a long name is also not easy to recognize. Therefore, after much preparation, we settled on a new company name that is simpler, impactful, and versatile. The new company name, miratap, is derived from “tap the future (“mirai” in Japanese).” Delivering all kinds of spatial design-related goods and services with just the tap of a fingertip. Bringing joy and aesthetic pleasure to the lives of people around the world. This keen desire of ours is encapsulated in this unique name. Even after the change from sanwacompany to miratap, our vision to “be the most needed corporate group for lifestyles around the world” will definitely remain the same. With this globally compatible name, we will continue our endeavor to change the world. Under the new name, we will continue to contribute to a better life for people and strive for the realization of our philosophy.
PHILOSOPHY
Joy and Aesthetic
Pleasure
to Your
Lifestyle
VISION
We aspire to be the most needed corporate group for lifestyles around the world.
We offer not products
but ideal spaces.
Through continuous innovation
born of dialogue with our customers,
we provide new value
to all our stakeholders
Through our business activities,
we strive for a sustainable society
and global environment,
and create a bright future for children.
VALUE
Customer first
We think from the customer’s perspective
and provide reliable,
attractive products and services.
Dream
We take on challenges toward our dreams
with a sense of cheerfulness,
joy, optimism, and passion.
Speed
Action over criticism—we take action voluntarily
and above all with a sense of speed.
Simplicity
Results over process—we take action
with a focus on the fundamentals
and efficiency.
Creativity
We think outside the confines of precedents
and customs, and seek new value at all times.
Fairness
We ensure compliance and keep our promises,
always being mindful of the position of others.
All for one, One for all
We respect one another as individuals within miratap and at our business partners,
work as a team toward common goal, and promote mutual growth.
BRAND PROMISE
miratap Brand ensures
“A Space that Continues to Inspire”.
OUR
STRENGTH
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STRENGTH 01
Internationally Recognized miratap Design
sophisticatedly designed products are essential to provide a stylish space. Our in-house products that are developed around the design concept of “minimalism” have a high international reputation, and have garnered numerous design awards.
This includes the “Salone del Mobile.Milano Award” at the Milano Salone International Furniture Fair in 2018, where miratap was honored to be the first Asian company to receive the award. -
STRENGTH 02
Vast Lineup of Products for Total Coordination of Your Space
miratap offers a wide selection of products for personalizing your space, many of which are rarely seen in typical houses built for sale. Our main lines are modular kitchens, washbasins, baths and other products all developed in-house, as well as products selected from manufacturers all over the world to be sold exclusively through miratap. As a housing equipment company, we offer a top-class quantity of product categories, for creating distinctive spaces not only in residential projects, but also commercial projects such as retail storefronts, offices, and hotels.
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STRENGTH 03
Innovating the Industry with ”One Price” for All Customers
We have defied conventions of the general building materials industry by offering products at the same price under the same conditions regardless of who purchases them, bypassing intermediaries that increase costs. By simplifying the complicated distribution process, we eliminate the ambiguity in sales price, and offer easy-to-understand pricing and reasonably priced high-quality products.
BUSINESS
MODEL
Innovating the Industry with ”One Price” for All Customer. We do our best to offer affordable prices even for overseas markets.
We have defied conventions of the general building materials industry by offering products at the same price under the same conditions regardless of who purchases them, bypassing intermediaries that increase costs. By simplifying the complicated distribution process, we eliminate the ambiguity in sales price. To achieve easy-to-understand pricing and reasonably priced high-quality products.
Since the industry generally has many distribution processes, the general price is set high with a complicated margin structure which is difficult for customers to confirm the exact prices. Our goal is to provide our overseas customers with transparent and affordable pricing based on our domestic prices, along with overseas transportation cost and proper margin for the distributors.
- CONVENTIONAL DISTRIBUTION
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Sub-Subcontract
FactorySubcontract Factory
Manufacturer
Major Trading
CompanyPrimary Wholesaler
Secondary Wholesaler
General Contractor
Construction Company ,
Renovation ContractorEnd User
- OUR DISTRIBUTION
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Subcontract
Factory ,
Sub-Subcontract
Factory -
Our Price is differentiated
by simplifying complex distributing system -
General Contractor ,
Construction Company ,
Renovation Contractor ,
End User
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